Anatomy of a Game Day Banner

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Nazem Kadri
Photo: MLHS

Turning it over to MLHS graphic designer and power user mcloki for this morning:

Hello, Gents. It’s Mcloki. Last year, I suggested to Alec and Declan that a consistent look should be developed for the GDT. Foolishly they said yes. Those banners were done in the rush of adrenaline that came with the end of the lockout. The old banners were nice, but they didn’t bring a tradition or regularity to the site. And the Game Day Thread is special. When posted, it announces that it’s hockey time in Leaf Land.

I want to create something that will be instantly recognizable and deliver the needed info to the unwashed masses of the MLHS fanbase. You know who you are. Of course, the teams names are needed and I added the date, time and TV Station carrying the game. I knew these would be archived, so they make a good historical header. And at a glance you know where to get your hockey fix.

The first design was a little clinical. I was rushed after the lockout and just happy that hockey was back. I wanted to get these out pretty quick. It was very utilitarian.

I wasn’t satisfied, so I ended up adding in the team logos besides the teams names. It was pretty dull, looking back at it now. I hated it. There’s nothing like contempt to spur you on to greater creativity, because then it hit me – always remember who your target audience is. The audience was all the regulars on MLHS. They know hockey and the Leafs inside and out. They don’t need the facts, they need a bit of humour, a little levity, and they will get the joke.

I’ve changed the entire thinking of how to portray the other teams. Rather than team logos or shots of hockey players on the team, let’s get a little funny. Let’s find an image that epitomizes the team to MLHS fans. No respect. No logos. We can make fun of the other team. We’re a Leafs site, dammit. We do it every thread. Last year we ended up with Boston as the Care Bears and Carolina as the Dukes boys jumping General Lee. Let’s step it up this season.

I’ve got plenty of time to come up with the banners, but I have to do the entire league, and this is where I’m going to ask for you help. During the dog days of summer we’re going take suggestions from the MLHSer’s on proper images for each of the teams. We’re going to go per conference, so it’ll be 7 -8 teams per day. I’ll go through your suggestions and try and pick the most appropriate and doable one.

Let’s start with the Pacific Division:

Anaheim Ducks
Calgary Flames
Colorado Avalanche
Edmonton Oilers
Los Angeles Kings
Arizona Coyotes
San Jose Sharks
Vancouver Canucks.

Some are going to be easy. How many diving boards will I get for Vancouver, or For Sale signs for the Coyotes? But some of the other teams are going to be hard. That’s where the combined warped humour of the MLHS board will come to the rescue. Please, suggest away.

Just a few caveats. Looking over my images from last year, the food reference didn’t work. Montreal was almost a bowl of poutine. The cartoon characters worked really well. Nothing too pornographic or too offensive. Keep it funny. These images have to last a full season. I won’t show the winners until we actually have the games, that way people will get a game day surprise.

Monday Morning Links…

TLN’s Top 20 Prospects
Justin Fisher kicks it off with some honorable mentions.

If you could only re-sign one of Phaneuf or Kessel, what’s your inclination?
That’s an ugly question, Michael.

How the departure of Grabovski and MacArthur will force the Leafs to think differently
Extremely tough mins for McClement – Bolland – Kulemin, giving a top 6 of Lupul – Kadri – Clarkson & JvR – Bozak – Kessel prime scoring opportunity. Sounds good on paper.

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Founded in 2008, Maple Leafs Hotstove (MLHS) has grown to be the most visited unofficial team-focused hockey website online (Quantcast). Independently owned and operated, MLHS provides thorough and wide ranging content, varying from news, opinion and analysis, to pre-game and long-form game reviews, a weekly feature piece, the "Leafs Notebook", along with a Web TV show the "Maple Leaf Hangout".
  • mcloki

    [URL=http://s1302.photobucket.com/user/mcinzar/media/MLHS_0067_Oct1_habs_zps254408b8.png.html][IMG]http://i1302.photobucket.com/albums/ag136/mcinzar/MLHS_0067_Oct1_habs_zps254408b8.png[/IMG][/URL]

  • mcloki

    Morning Gents.
    Below is an example of typical GDT banner. 
    Irreverent, Check, Funny, Check, Not to offensive. Check. I do want your suggestions for a few teams in the league. It’ll make the day go quicker than the endless discussion of the signing of Franson and Kadri.
    Here are some of my preliminary thoughts
    Anaheim Ducks – Daffy
    Calgary Flames – ? Fire is kind of boring don’t really know where to go
    Colorado Avalanche –  Abominable snowman from the Christmas specials
    Edmonton Oilers – ? DO we poke fun of the youth or the isolation
    Los Angeles Kings – Don King?
    Arizona Coyotes – For Sale sign. but that doesn’t work now. Thanks NHL.
    San Jose Sharks – Jaws, Nemo Shark
    Vancouver Canucks. – Olympic medal in high dive

  • Jay_Berg

    Gotta do Sharknado for San Jose for sure

  • Jay_Berg

    Edmonton – little rascals

  • leafscapguru

    boston- thank-you Dallas sign

  • MaxwellHowe

    Not much coming to me.  Perhaps for the Flames there should be an image that speaks to the fact they will be icing an AHL quality team this year – and racing for the #1 pick in the draft. 
    For the Kings – this is not terribly creative, but maybe a fictional king, perhaps that advertisment king from Seinfeld  (the nut who dated Elaine).  Maybe the Burger King, but that would be funnier with Dustin Penner still on the team.  Or may be a variety of silly kings put together on the graphic.

  • Cameron19

    Michael Langlois asks “http://www.vintageleafmemories.com/2013/08/if-you-could-only-re-sign-one-of.html”  Should have known before I read it, just an excuse to dump on our two best players and ultimately slag Dion heavily.  Dumb question to begin with, because we can afford them both, but any opportunity to take swings at them, I guess….

  • LightmyLeaf

    mcloki That’s great for the Habnots….good work on the whole thing.
    Calgary – a lit match or a little bit of fire(Quest for fire….hmmm)…with a sunami rolling in…or a water plane…..or as above suggested….1st draft pick for sale sign….for a bag of rocks….

  • .JVR.

    mcloki 
    Love it

  • Billy-Action

    For the Calgary Flames, I do agree that fire may be a bit boring but what about a fireman putting out a small fire symbolizing they are all washed up. (A silly cartoon looking pic of course.)

  • leafscapguru

    Vancouver – pick of the movie “white chicks” for the sisters
    phoenix- pic of empty rink
    Anaheim- Emilio Estevez
    Colorado- dumb and dumber (Loyd)
    Edmonton – pic of Jerry’s kids
    LA- pic of Gretzky’s daughter (just because she hot)
    Calgary- closed for renovation sign
    SJS- fish on ice

  • Billy-Action

    If you’re going to use a Duck for Anaheim how about making it so that the bill is on the back like they just got slapped.

  • daveybolland

    Anaheim Ducks – something making fun of their Stanley Cup “rally”
    Calgary Flames – Tumbleweed
    Colorado Avalanche – 12 GMs
    Oilers – 2014 First Overall Pick
    Kings – Maybe we can make fun of them for the Bernier trade once the season is underway, depending on how things play out.
    Arizona – Bankruptcy sign, empty maroon seat or stolen tax money 
    San Jose – Tough one. They fleeced us for Toskala.
    Vancouver – Luongo chained to the post

  • Dink

    Anaheim- The Aflac Duck

  • daveybolland

    leafscapguru YES to Lloyd or Harry for Colorado.
    That John Denver was full of shit.

  • jimmyg65

    Ottawa: pictures of Mike Duffy and Pamela Wallin (disgraced senators)

  • Dink

    Minnesota -pic of Betty White
    Nashville-pic of Bush Beans

  • http://i.imgur.com/MyKj5C3.gif ingy56

    Anaheim: A nice roasted Duck ala orange (Orange County)
    Phoenix: Wile E. Bettman taking delivery of a new owner from Acme
    Edmonton: A podium …”with the first overall pick, the Edmonton Oilers are proud to select…”
    Vancouver Canucks: A broken blood pressure monitor
    LA Kings: A picture of Wickie holding the Cup….it was all about him you know
    Colorado Avalanche: A crushed can of Coors Light
    San Jose Sharks: Nonis in his fishing gear with a nice shark hanging behind him. 
    Calgary Flames: Monkey Cowboys http://www.youtube.com/watch?v=dDZtH-_RDDU

  • Leafs rule

    a little levity, and they will get the joke.>>>> lmao ,noooooo ,there are no jokers here making any jokes

  • Leafs rule

    @daveybollandVancouver – Luongo chained to the postmRoflmao ,ha ha ,thatd be funnier then hell imo

  • MaxwellHowe

    Billy-Action Better a guy in a Leafs jersey peeing on that little flame.  Or a screen shot of that episode of South Park where the boys are playing fireman – again, by starting a small fire and peeing on it.

  • http://i.imgur.com/MyKj5C3.gif ingy56

    MaxwellHowe Billy-Action Someone here has the avatar of Calvin pissing on the Hab logo…poor kid obviously has it confused with a toilet seat.

  • http://i.imgur.com/MyKj5C3.gif ingy56

    A picture of Dave Bolland standing beside Luongo’s tires with a 4-Sale sign would be good too.

  • Leafs rule

    ingy56 re tires ,the ones on his car or the trailer home ? lol

  • mcloki

    TheCanucksnaphook behind bars or belly up to one?

  • mcloki

    Jay_Berg That’s very good

  • mcloki

    MaxwellHowe Burger King is nice. But I was keeping Elvis for another city.

  • mcloki

    Billy-Action The explosion shots. nice

  • mcloki

    Leafs rule we’re a pretty solemn bunch. lol

  • Leafs rule

    Shift_Disturber1mcloki
    Edmonton – little tyke in an oilers uni sliding in an oil slick (like bambi on ice) Lmao

    Vancouver (and Montreal) – could do something with their toilet seat logo Lmao

  • Jmessih

    God I hope he comes back next year, he was such a physical presence and a perfect 4th line LW. Provided great energy and was good on the PK, also had decent hands and offensive instincts for a lower lined player. Was also versitile b/c he could play centre/was really good on draws.
    http://www.hockeybuzz.com/blog/Mike-Augello/Komarov-Contemplates-Return-To-NHL/120/53420

  • mcloki

    Yaknowwhat I was going to go with Ronald MacDonald for Ottawa last year.

  • Leafs rule

    mcloki Leafs rule naa noway lol,boredom has its victims lol

  • mcloki

    Yaknowwhat It’s the right thing to do.

  • mcloki

    Jmessih I think Komarov just wants to play on the Olympic team.

  • Jmessih

    Ya I’m sure that played into his decision. Plus after he gets his money in Russia, he may be more will to take less money here.

  • Leafs rule

    Jmessih feisty winger indicated that he still has something to prove in North America and intends to return to the NHL. >>>> and he plays that style while not getting Injured like some ,Unfreakin believable ,I like this guy to

  • Jmessih

    Ya he was a fav of mine last year, I would have him on my team anyday, Really, really underrated, he was a huge factor in changing the identify of this team. Heard he was really competitive and he hates losing, I remember we were up by a goal late in a game and the other team tied it, they showed our bench’s reaction……Leo was livid to say the least.

  • mcloki

    Thanks for these suggestions guys. Your suggestions are great and good for a laugh. Please keep em coming.

  • http://i.imgur.com/MyKj5C3.gif ingy56

    Leafs rule ingy56 His car, they were stolen last week.

  • Leafs rule

    YaknowwhatDid I say there were no jokers here>>>SanJose….scene from jaws…except the compressed tank in the sharks
    mouth has a Leaf logo on it..and Nonis is pointing a rifle at it….
    Lmao ,thats lol just sic lmao

  • http://i.imgur.com/MyKj5C3.gif ingy56

    Yaknowwhat Love the Brady Bunch idea. “That’s Gold Jerry”.

  • peterbleafs

    Yaknowwhat Agree with the charge.

  • http://i.imgur.com/MyKj5C3.gif ingy56

    Yaknowwhat Charged and convicted will be a diffeernt story though methinks.

  • peterbleafs

    mcloki Yaknowwhat But the next step is all the officers who watched this all unfold are culpable for something too.

  • Leafs rule

    mcloki Is this a paying job or a volunteer position out a love ? just asking

  • Leafs rule

    ingy56 Leafs rule Realy ? ,probably a yotes owner who needed money fast

  • .JVR.

    Yaknowwhat 
    What happens next time a crazy man has knife on a streetcar and instead of shooting him, the Officers just let him go and he stabs somebody?

  • mcloki

    Leafs rule mcloki Totally just out of love. And to combat boredom.

  • mcloki

    .JVR. Yaknowwhat OR shut the doors and wait him out, taz him. Sleeping gas the streetcar. Foam? throw a net or a blanket over him. talk to the guy.
    The cops had plenty of other things they could have done.