Anatomy of a Game Day Banner

Anatomy of a Game Day Banner

Nazem Kadri
Photo: MLHS

Turning it over to MLHS graphic designer and power user mcloki for this morning:

Hello, Gents. It’s Mcloki. Last year, I suggested to Alec and Declan that a consistent look should be developed for the GDT. Foolishly they said yes. Those banners were done in the rush of adrenaline that came with the end of the lockout. The old banners were nice, but they didn’t bring a tradition or regularity to the site. And the Game Day Thread is special. When posted, it announces that it’s hockey time in Leaf Land.

I want to create something that will be instantly recognizable and deliver the needed info to the unwashed masses of the MLHS fanbase. You know who you are. Of course, the teams names are needed and I added the date, time and TV Station carrying the game. I knew these would be archived, so they make a good historical header. And at a glance you know where to get your hockey fix.

The first design was a little clinical. I was rushed after the lockout and just happy that hockey was back. I wanted to get these out pretty quick. It was very utilitarian.

I wasn’t satisfied, so I ended up adding in the team logos besides the teams names. It was pretty dull, looking back at it now. I hated it. There’s nothing like contempt to spur you on to greater creativity, because then it hit me – always remember who your target audience is. The audience was all the regulars on MLHS. They know hockey and the Leafs inside and out. They don’t need the facts, they need a bit of humour, a little levity, and they will get the joke.

I’ve changed the entire thinking of how to portray the other teams. Rather than team logos or shots of hockey players on the team, let’s get a little funny. Let’s find an image that epitomizes the team to MLHS fans. No respect. No logos. We can make fun of the other team. We’re a Leafs site, dammit. We do it every thread. Last year we ended up with Boston as the Care Bears and Carolina as the Dukes boys jumping General Lee. Let’s step it up this season.

I’ve got plenty of time to come up with the banners, but I have to do the entire league, and this is where I’m going to ask for you help. During the dog days of summer we’re going take suggestions from the MLHSer’s on proper images for each of the teams. We’re going to go per conference, so it’ll be 7 -8 teams per day. I’ll go through your suggestions and try and pick the most appropriate and doable one.

Let’s start with the Pacific Division:

Anaheim Ducks
Calgary Flames
Colorado Avalanche
Edmonton Oilers
Los Angeles Kings
Arizona Coyotes
San Jose Sharks
Vancouver Canucks.

Some are going to be easy. How many diving boards will I get for Vancouver, or For Sale signs for the Coyotes? But some of the other teams are going to be hard. That’s where the combined warped humour of the MLHS board will come to the rescue. Please, suggest away.

Just a few caveats. Looking over my images from last year, the food reference didn’t work. Montreal was almost a bowl of poutine. The cartoon characters worked really well. Nothing too pornographic or too offensive. Keep it funny. These images have to last a full season. I won’t show the winners until we actually have the games, that way people will get a game day surprise.

Monday Morning Links…

TLN’s Top 20 Prospects
Justin Fisher kicks it off with some honorable mentions.

If you could only re-sign one of Phaneuf or Kessel, what’s your inclination?
That’s an ugly question, Michael.

How the departure of Grabovski and MacArthur will force the Leafs to think differently
Extremely tough mins for McClement – Bolland – Kulemin, giving a top 6 of Lupul – Kadri – Clarkson & JvR – Bozak – Kessel prime scoring opportunity. Sounds good on paper.

523 comments
rustynail
rustynail

After today's game the Jays will be .004 ahead of the end of last season in winning %. I am sure there is time to finish worse though.

Bernier_The_Boats
Bernier_The_Boats

Does Burying Liles in the minors do anything to help the cap?

rustynail
rustynail

wonder what we do if Franson or Kadri accept an offer sheet. Clever move by some one to screw up our Cap maybe

Leafs rule
Leafs rule

Just noticed clarkson @ 19&19pts, 38  uhhh nope ,since he will be playing back home he will smoke that with 24 goals and  32 asssts =56 ,well he has to be better the Mcarther eh ,he just has to ,but Im sure he knows that already

Leafs rule
Leafs rule

Just seen Berniers new helmet ever cool

DWCMLHS
DWCMLHS

Kadri is right. It isn't his job to manage the salary cap. He shouldn't have to take less money than he's worth because the Leafs are low on cap space. Nonis didn't have his priorities straight this off-season, and now the Leafs are in cap trouble. We had so much space entering the off-season.

Black_Hawk
Black_Hawk

@rustynail something like Lile+Colbourn to like CGY or something for a pick or something 

mcloki
mcloki

@rustynail Rusty Start with who has the cap space to do that? Not to many teams. And are those teams willing to give up 1st round draft picks.

Black_Hawk
Black_Hawk

@rustynail trade liles with a good prospect or high draft pick to get rid of his salary most likely 

Dan39
Dan39

@DWCMLHS Kadri should take the Subban deal though, don't you think? 

MaxwellHowe
MaxwellHowe

@DWCMLHS Two things;

1.  You're right, its not his job.  But there is a reality in which he lives, and in that reality the team with his bargaining rights is strapped.  Most teams are strapped thru internal caps or the NHL cap.  His options are few, and holding out is the worse one available.

2.  Let us not forget that the Leafs spent a good bit of cash on Clarkson who, from Kadri's perspective, is the best type of linemate he could have.  Someone who can battle along the boards to free up the puck, or offer protection when it is necessary.  So yes, the cap space disappeared.  But Kadri might consider the money well spent.  Or at least he should.

DWCMLHS
DWCMLHS

Easier said than done. If only Nonis had used the 2nd CBO on Liles instead of Grabo, and had let Bozak walk... we would have like $2.5 million more cap space (and a far better top-6 scoring center, but I'm not going to get into that again right now).

DWCMLHS
DWCMLHS

I don't think Kadri is doing that. He's just making it known that it is the team's job from here on out to make space to pay him what he's worth.

DWCMLHS
DWCMLHS

From Kadri's perspective? Did he say that Clarkson is his ideal line mate, or is that just an assumption on your part?

Clarkson is a good player, but he definitely doesn't deserve $5.25x7. And Bozak got way more than a 3rd-line caliber C should make. The Bernier trade and signing was bad cap management, too. Our cap costs haven't really been "money well spent" this off-season. Although Ranger at $1 million is good, as is Gunnarsson at $3.15 million.

rustynail
rustynail

@mcloki @rustynail maybe but putting the Leafs under pressure to match could help some teams. Like what happened to Chicago a few years ago

mcloki
mcloki

@rustynail @mcloki If it wasn't a 64 million dollar cap I'd be worried but nobody is trying to take on salary this year. There's only 11 teams that havent' signed 23 or so players. Roster space is tight. Agents know that. This all gets sorted before training camp.

phaneufoundlander
phaneufoundlander

It will most likely be a salary dump as suppose to a good hockey trade for a decent return

MaxwellHowe
MaxwellHowe

@DWCMLHS Isn't what he's worth a function of the market?  And its a market which has placed artifical constraints on all the buyers. 

Jantz
Jantz

Totally agree with your FA take however, we needed Clarkson and if we overpaid by .75-1.25 per and had to add on 2 more years than was ideal....... so be it.

I disagree with your assessment on not being able to build a winner through the trade market. Burke significantly improved the team with the Phaneuf,Kessel and Lupul deals.

I was ok when Burke made the Kessel trade because he expected to challenge for a play-off spot and he expected the 2 picks to fall in the 10-20 range over the next two years. He clearly overrated his Teams talent but he still acquired an elite talent.

Jantz
Jantz

Nonis and Co clearly must really like the player. We have upgraded in Goal at the expense of some good potential in a 3rd line role of Frattin.

Don't think you can ever have too much depth in net. Any " Expert " opinion that I read loved the deal from a Leaf perspective. Also, it is pretty tough to fill all your holes in one off season.

Jantz
Jantz

So you would prefer that we hadn't signed him ? The whole world knows that we overpaid in avg salary and term however, we got araguably the best player available in FA.

Jantz
Jantz

Hopefully he plays like a Top 10 goalie and then we will be more than happy that Nonis acquired him.

The Bernier negativity from many posters gets a little tiring.I fail to see how having 2 potentially very good/potentially star goalies is a problem especially considering Reimer's health issues over the years.

MaxwellHowe
MaxwellHowe

@DWCMLHS 

Kadri certainly was quoted this year saying he appreciated the degree of protection provided by Orr/McLaren - thats my recollection anyway.  Was Bozak paid too much - probably.  But overall the Leafs have done fairly well in terms of cap managment.  The only real sticking point is Liles' contract IMO.  Assessing the Bernier trade now as bad cap management is easy and a little unfair.  Wait until the end of the season - Bernier might prove you wrong.