Anatomy of a Game Day Banner

Anatomy of a Game Day Banner

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Nazem Kadri

Turning it over to MLHS graphic designer and power user mcloki for this morning:

Hello, Gents. It’s Mcloki. Last year, I suggested to Alec and Declan that a consistent look should be developed for the GDT. Foolishly they said yes. Those banners were done in the rush of adrenaline that came with the end of the lockout. The old banners were nice, but they didn’t bring a tradition or regularity to the site. And the Game Day Thread is special. When posted, it announces that it’s hockey time in Leaf Land.

I want to create something that will be instantly recognizable and deliver the needed info to the unwashed masses of the MLHS fanbase. You know who you are. Of course, the teams names are needed and I added the date, time and TV Station carrying the game. I knew these would be archived, so they make a good historical header. And at a glance you know where to get your hockey fix.

The first design was a little clinical. I was rushed after the lockout and just happy that hockey was back. I wanted to get these out pretty quick. It was very utilitarian.

I wasn’t satisfied, so I ended up adding in the team logos besides the teams names. It was pretty dull, looking back at it now. I hated it. There’s nothing like contempt to spur you on to greater creativity, because then it hit me – always remember who your target audience is. The audience was all the regulars on MLHS. They know hockey and the Leafs inside and out. They don’t need the facts, they need a bit of humour, a little levity, and they will get the joke.

I’ve changed the entire thinking of how to portray the other teams. Rather than team logos or shots of hockey players on the team, let’s get a little funny. Let’s find an image that epitomizes the team to MLHS fans. No respect. No logos. We can make fun of the other team. We’re a Leafs site, dammit. We do it every thread. Last year we ended up with Boston as the Care Bears and Carolina as the Dukes boys jumping General Lee. Let’s step it up this season.

I’ve got plenty of time to come up with the banners, but I have to do the entire league, and this is where I’m going to ask for you help. During the dog days of summer we’re going take suggestions from the MLHSer’s on proper images for each of the teams. We’re going to go per conference, so it’ll be 7 -8 teams per day. I’ll go through your suggestions and try and pick the most appropriate and doable one.

Let’s start with the Pacific Division:

Anaheim Ducks
Calgary Flames
Colorado Avalanche
Edmonton Oilers
Los Angeles Kings
Arizona Coyotes
San Jose Sharks
Vancouver Canucks.

Some are going to be easy. How many diving boards will I get for Vancouver, or For Sale signs for the Coyotes? But some of the other teams are going to be hard. That’s where the combined warped humour of the MLHS board will come to the rescue. Please, suggest away.

Just a few caveats. Looking over my images from last year, the food reference didn’t work. Montreal was almost a bowl of poutine. The cartoon characters worked really well. Nothing too pornographic or too offensive. Keep it funny. These images have to last a full season. I won’t show the winners until we actually have the games, that way people will get a game day surprise.

Monday Morning Links…

TLN’s Top 20 Prospects
Justin Fisher kicks it off with some honorable mentions.

If you could only re-sign one of Phaneuf or Kessel, what’s your inclination?
That’s an ugly question, Michael.

How the departure of Grabovski and MacArthur will force the Leafs to think differently
Extremely tough mins for McClement – Bolland – Kulemin, giving a top 6 of Lupul – Kadri – Clarkson & JvR – Bozak – Kessel prime scoring opportunity. Sounds good on paper.

Founded in 2008, Maple Leafs Hotstove (MLHS) has grown to be the most visited unofficial team-focused hockey website online (Quantcast). Independently owned and operated, MLHS provides thorough and wide ranging content, varying from news, opinion and analysis, to pre-game and long-form game reviews, a weekly feature piece, the "Leafs Notebook", along with a Web TV show the "Maple Leaf Hangout".
598 comments
rustynail
rustynail

After today's game the Jays will be .004 ahead of the end of last season in winning %. I am sure there is time to finish worse though.

Doorman
Doorman

Nice post Mr. locki!!! I will be sending you my avatar of Garry Bettman!!!  Lol

Bernier_The_Boats
Bernier_The_Boats

Does Burying Liles in the minors do anything to help the cap?

rustynail
rustynail

wonder what we do if Franson or Kadri accept an offer sheet. Clever move by some one to screw up our Cap maybe

Leafs rule
Leafs rule

Just noticed clarkson @ 19&19pts, 38  uhhh nope ,since he will be playing back home he will smoke that with 24 goals and  32 asssts =56 ,well he has to be better the Mcarther eh ,he just has to ,but Im sure he knows that already

ShiFty_D
ShiFty_D

Looking at capgeek and the latest contracts. Out of about 50 contracts everyone seems to fall into 1 of 2 categories. Group 1, $1.275 million and under group 2 (5 players)  $5 million +. Not much in between.

5 contracts fall outside of those 2 groups the highest one is $2.125 million., 2 around $1.7 and 2 around $1.4

Leafs rule
Leafs rule

Just seen Berniers new helmet ever cool

ShiFty_D
ShiFty_D

The $2 million on the books for Tucker and Armstrong + the $500G in retained salary  from the L.A. deal sure would be handy to have available this year.

Black_Hawk
Black_Hawk

@rustynail something like Lile+Colbourn to like CGY or something for a pick or something 

mcloki
mcloki

@rustynail Rusty Start with who has the cap space to do that? Not to many teams. And are those teams willing to give up 1st round draft picks.

Black_Hawk
Black_Hawk

@rustynail trade liles with a good prospect or high draft pick to get rid of his salary most likely 

ShiFty_D
ShiFty_D

@Jmessih That $2.5 million doesn't look bad when the cap is moving up or even holding flat. When it drops over $6 million for a reset it sure hurts.

4evrblue
4evrblue

@Jmessih they were acceptable, nothing more nothing less. A little weaker now. They just signed Mark Fistric also apparently and they have Sami Vatanen in the AHL putting up big points. This could be a really good opportunity for him if they pair him with a guy like Allen to compensate for his defensive shortcomings.

rustynail
rustynail

@mcloki @rustynail maybe but putting the Leafs under pressure to match could help some teams. Like what happened to Chicago a few years ago

mcloki
mcloki

@rustynail @mcloki If it wasn't a 64 million dollar cap I'd be worried but nobody is trying to take on salary this year. There's only 11 teams that havent' signed 23 or so players. Roster space is tight. Agents know that. This all gets sorted before training camp.

4evrblue
4evrblue

@Jmessih Vatanen will probably be more than an AHLer very soon though. He's still only 22 and has a lot of skill. Not saying they are looking great but it's quite possibly not as bad as it sounds either. It is Souray we're talking about replacing afterall lol