Rogers Closes in on ‘Game Changing’ Broadcasting Deal

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Good morning MLHS,

First off, let me start by thanking Alec, Michael and Michael for inviting me to participate in Maple Leaf Hangout Episode #17 – if you guys and gals had nearly as much fun watching as I did filming, then you and I are off to a good start!

Secondly, I wanted to take a moment to introduce myself to anyone that didn’t catch the Hangout and wonders what the heck I’m doing here. I’ve been following Alec’s writing since he started out at that ‘other site’ and I quickly moved over to the greener pastures of MLHS when he made the move. Along with reading all of the incredible content that the writers here put together, I’ve also stealthily followed the comments sections, and although I never actually posted myself, I feel like I’ve gotten to know a number of you by reading your comments over the years. So on that note, let me say that it’s an honour to have the opportunity to write to you along with the rest of the stellar (myself excluded) MLHS team.

Briefly, I’m a lawyer working downtown in Toronto with a concentrated litigation practice. As part of my education I’ve had the opportunity to study and write extensively about sports and entertainment law, and I now work at a firm with a practice in media litigation. As a guy with dreams of working in sports, I can’t tell you how many hours I’ve spent immersed in this site getting my hockey fix. My hope is that I can provide a slightly different take on some of the news and events that concern hockey and our Toronto Maple Leafs. But make no mistake, I’m a fan of the game – and more specifically the Maple Leafs – first and foremost.

I know that the Michaels and I addressed the Rogers deal with the NHL earlier, but I thought I’d just provide a quick run-down for anyone that missed the Hangout, or who simply wants a quick reference.

The Rogers Deal: The Basics

The proposed deal is for 12 years and approximately $5.2 Billion, which averages out to more than the $400 million/ season that the Commissioner was reportedly seeking from a new Canadian broadcasting deal. The deal is one of the longest in sports broadcasting history, and is unprecedented in that it is the first time in North American sports that a major sports league has granted exclusive distribution rights to a single broadcast network. As a result of the deal Rogers gets exclusive rights to all Canadian hockey, across all media platforms (including television, digital, and mobile) until the end of the 2026 season (or roughly until Rick Dipietro’s deal with the Islanders was supposed to expire). Rogers will have the exclusive right to broadcast Canadian hockey on Wednesdays, Saturdays and Sundays.

As part of the deal, Rogers will sublicense two games a week to the CBC under the Hockey Night in Canada moniker over the next 4 years, while TVA will carry all French language broadcasts in la Belle Province. It’s not clear what will happen to the CBC’s affiliation with Hockey Night in Canada beyond four years. The CBC will also retain playoff games and Stanley Cup finals games that  fall on a Saturday. Interestingly, because HNIC has now become part of the Rogers programming platform, editorial control over HNIC (including on-air content, talent and creative direction) now belongs to Rogers. In other words, if you’re tired of hearing Glenn Healy malign the Leafs call Nadir Mohamed (don’t actually) because the CBC can’t help you anymore.

Probably the single greatest impact of the deal is that is promises to mark the end of “regional games” and “blackouts.” So what does this all mean for us Leafs fans?

The Rogers Deal: Through a Blue and White Lens

Unequivocally, the end of “regional games” and “blackouts” is a good thing for Leaf fans living outside of the Leafs broadcast region who just want to watch hockey games featuring the Leafs. Regional games and blackouts occur as a result of agreements reached between the NHL, the national broadcaster (currently TSN and CBC), regional broadcasters (currently Sportsnet), and to some degree the hockey club. Take for example a poor Leaf fan stranded in Vancouver, far removed from his or her favourite team.

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Under the current (expiring) deal, when a regional Leafs game is scheduled only those viewers residing in the Leafs broadcasting zone can see it. Making matters worse is that when a regional game is scheduled on a night when a national broadcaster is airing another game coast to coast, in order to prevent the games from competing for viewership the regional Leaf broadcast is limited to a 50 mile radius around the ACC.

Under the new deal, it would appear that even where the regional broadcaster (which will now be TSN as the station retains 10 regional Leafs games in 2014 and 26 in 2015) is broadcasting the Leafs game in Ontario, Rogers will have the right to broadcast the game outside of Ontario, so our Vancouver residing Leafs fan is now a happy camper. This is one of the major benefits of having a single media broadcaster because the concern over games competing against one another is a lot less pressing when you own the rights to all of the games anyway.

The concern for Leafs fans is that as part of the deal struck between Rogers and the CBC it may become necessary to subscribe to cable to see any Leafs games. The way the sub-license has been structured it’s not necessarily the case that the CBC will be carrying the Leafs on HNIC in Canada on a Saturday night. While Rogers owes the CBC two NHL games a week, the company retained control over on-air content and may simply decide that it would prefer to have the marquee Leafs matchup on CityTV rather than CBC. If that is in fact the case, then fans will not be able to tune in to the CBC’s free HD feed, and may need to start shelling out for games.

While the deal has not yet been ratified, the NHL Board of Governors is set to meet during the second week of December and will vote on the deal. That being said, anything less than resounding approval by the Board would be shocking at this point. In short, get ready for a whole-lot more Kypreos for the next 12 years.

Until next time,

Elliot

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Elliot is a litigator, media and sports lawyer working downtown Toronto at Bersenas Jacobsen Chouest Thomson Blackburn LLP. He completed his articles at the Toronto office of a national full-service firm before leaving to pursue a media, sports and litigation practice. Elliot currently teaches a negotiation course entitled “Lawyer as Negotiator” at Osgoode Hall Law School, where he graduated in the top 6% of his class, and was a recipient of the McMillan LLP Scholarship. He has written extensively on negotiation, mediation and alternative dispute resolution, and his paper on collective bargaining in the National Hockey League was published in Volume 19 of the Sports Lawyers Journal. Elliot currently represents national level amateur athletes involved in sports related disputes through the Sports Dispute Resolution Centre of Canada.Elliot can be reached at [email protected]Follow him on twitter
  • lieffan

    Wow! Welcome to the fold, Elliot. I’d say make yourself at home but you already have been lurking behind the furnace for 5 years.
    Thanks for this simplified breakdown. Is the only way Rogers is ensured to make filthy profits on this given the exorbitant amount paid if they start charging for pay per view Leafs games? Is this a real or irrational fear?

  • Alec Brownscombe

    Welcome, Elliot! Thrilled to have you aboard but less than thrilled about your credentials making the other writers feel like they’ve done nothing with their lives.

  • Burtonboy

    Welcome aboard Elliot . I’m really looking forward to your participation here at MLHS. Your insight and expertise are going to be invaluable.  Congrats Alec, man you just took it up another notch.

  • Burtonboy

    Murph2417 I’ve always paid to get my Leaf fix Murph . Had center Ice for yrs . I’m curious to see what Rogers are going to do with that . Currently my provider is Bell ExpressVu . I live in a rural area and we can’t get cable or fiber yet so I’m stuck with Bell for now. I don’t anticipate any changes as I expect Bell will continue to carry a full Center Ice package for its subscribers but you never know for sure how things work out some times

  • WendelClarkson

    Welcome from a fellow lurker!

  • Burtonboy

    @WendelClarkson Well I guess your no longer a lurker WendleClarkson lol. Welcome

  • WendelClarkson

    Burtonboy Thanks
    when one of us lurkers has the courage to leave the darkness, others will follow.

  • MaxwellHowe

    Tghank you Elliot for simplifying the entire arrangement, while acknowledging the many great unknowns.  I would expect, given the enormity of the investment, that Rogers will strive to reinvigorate the broadcasting of NHL hockey.  NBC has certainly added extra angles to the camerashots, not to mention an NFL feel to the show.  More pizzazz would be great.  New play by play voices would also be welcome  – Cuthbert, Hughson and even Bowen are getting stale.   They should start a talent search or at least attempt to clone the progressively senile Bob Cole.  As for mCoaches Corner – heres an idea.  Rotate between well known coaches and retired players.

  • WendelClarkson

    Murph2417 Burtonboy I am a guest for now Murph, us lurkers are noncommittal

  • WendelClarkson

    Murph2417 Burtonboy Ask my girlfriend of 8 years how stubborn I can be about committing.